It’s all about fish and ships – what Dave Walsh has been getting up to in 2017-2018 – ending overfishing, cleaning up Arctic shipping and communications.
I do comms and strategy. That is, I write and communicate, mostly on environmental campaigns and science issues, as well devising ways to help organisations achieve their ambitions. As people – friends, family, even clients – are often perplexed as to what this involves, I thought I’d have a go at actually communicating about what I do all day.
Doing comms does include traditional press officer tasks – like pushing “send” on media releases and haranguing overworked journalists. Getting a story published, however is only part of the job. Communications shouldn’t happen as an afterthought or in isolation, or for its own sake. It doesn’t matter how many centillions of people Like, Retweet or even read (heaven forbid) what I’ve just catapulted out into the ether, if this frenzy of attention cannot be converted into some kind of real world action.
What a year – moving countries, working for Antarctic and Arctic protection and joining the quest to halt international trade deals in between.
Dave Walsh writes about letting sport teach us about campaigning, via the tenacious, flexible and fun Slipstream Sports cycling team.