Strategy

Waves breaking on rocks, Mizen Head, Cork, Ireland

Fish and Ships: What’s On Your Plate?

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Back in early 2017, I wrote a blog, 2016 in review: What I Got Up To and What Happens Next, about what I’d been working on, and who I had been working with. It was a way of thanking everyone I had collaborated with during the year, to take stock and to get me thinking about  the future.

I also wanted to explore how people really use social media tools like LinkedIn. Despite time spent – or wasted – making connections on digital social networks, we often have no idea what our friends, and colleagues – and even family are working on. I wanted to see who was engaged, and what ideas could be fired up.

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Iceberg from Humboldt Glacier, Kane Basin, Nares Straight, Greenland.

Doing Comms: What does a Communications Advisor Do All Day?

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Photo: Shadows from the Tailenguak Cliffs fall on Iceberg from Humboldt Glacier, Kane Basin, Nares Straight, Greenland.© Dave Walsh – More details

I do comms and strategy. That is, I write and communicate, mostly on environmental campaigns and science issues, as well devising ways to help organisations achieve their ambitions. As people – friends, family, even clients – are often perplexed as to what this involves, I thought I’d have a go at actually communicating about what I do all day.

Doing comms does include traditional press officer tasks – like pushing “send” on media releases and haranguing overworked journalists. Getting a story published, however is only part of the job. Communications shouldn’t happen as an afterthought or in isolation, or for its own sake. It doesn’t matter how many centillions of people Like, Retweet or even read (heaven forbid) what I’ve just catapulted out into the ether, if this frenzy of attention cannot be converted into some kind of real world action.
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2016 in review: What I Got Up To and What Happens Next

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2016 went by in a flash, between moving countries, working hard for Antarctic and Arctic protection, and joining the quest to halt international trade deals.

When I set out to write this, I realise that had not posted to ColdReality.org since early in the year. For someone who professes to make a living from writing and communications, it’s lamentable. In my defence, I’ve been busy, and this is no bad thing, as it has culminated in a very successful and exciting year, with opportunities to work with great people on important projects.

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Cycle path near Perpignan, France (c) Dave Walsh www.davewalshphoto.com

How to Win: Bicycles and Honey Badgers

Cycle path near Perpignan, France (c) Dave Walsh www.davewalshphoto.com

Dave Walsh writes about letting sport teach us about campaigning, via the tenacious, flexible and fun Slipstream Sports cycling team.

Yesterday, I read a small blog by adventurer Alastair Humphreys, where he published a list of the qualities needed to succeed. The list includes, hard work, perseverance, determination, ruthlessness and more. I would add one more: creativity. Humphreys writes:

“…sport matters so much to me. Because it doesn’t matter very much at all, yet its foundations are built upon things that matter very much indeed.”

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